SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines. There are a few ways to get your site to rank higher online and that is where your meta tag description needs to be accurate. A meta tag is a basically how your site sells it self online. A very useful and catchy description can go a long was with get your site seen my the right customers online.